BBDO NY Utilizes Time-Lapse for Lowe’s
BBDO New York is launching two new platform-based campaigns for Lowe’s utilizing time-lapse video on Vine and Instagram. In the Vine campaign, “Tap Thru How-To” viewers can watch a time-lapse,...
View ArticleWe Are Social Launches ‘#Holiday360’ for Lenovo
Global social media agency We Are Social launched a holiday 360° selfie video campaign for Lenovo entitled “#Holiday360.” The campaign aims to drive a “deeper level of engagement and collaboration...
View ArticleTribal Worldwide Strikes Up the ‘People’s Choir’ for Volkswagen UK
Tribal Worldwide, London created this online Christmas effort for Volkswagen UK, featuring a “People’s Choir” singing carols in public locations. It’s a pretty straightforward approach, the “People’s...
View ArticleRokkan Plays on Yule Log with ‘Winter Wondersteak’ for LongHorn Steakhouse
Rokkan offers up a meat lovers take on the yule log tradition with “Winter Wondersteak” for Longhorn Steakhouse. The online ad replaces a warm fireplace with the enticing sizzle of a juicy steak,...
View ArticleWeber Shandwick Rings in New Year for Fisher Price with ‘Wishes for Baby’
Creative/PR agency Weber Shandwick put together a new campaign for Fisher Price, ringing in 2015 with New Year’s babies born in eight countries around the world. For the spot, Weber Shandwick teamed...
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We Are Social Lands Old Navy, Opens San Francisco Office
Social media agency We Are Social announced the addition of Old Navy to its client roster, and the subsequent opening of a San Francisco office to accommodate current and prospective West Coast...
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Wendy’s Shows Us All How to Respond to a Twitter Troll
Happy New Year, trolls and troll owners. When presented with a predictably anonymous Twitter person questioning the veracity of its “never frozen” claims, burger chain Wendy’s responded in just about...
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People Don’t Trust What They See on Social Media, Says Ad Agency Study
Internet users don’t find social media to be all that trustworthy. That’s the takeaway from UM’s tenth annual Wave X – Remix Culture survey, which surveyed 56,000 active internet users across 81...
View ArticleThis Social Agency Scooped Up Some Tillamook Biz While Pivoting Away From Travel
When perusing the list of work for Portland, Ore., social agency Sparkloft Media, it’s hard not to notice a wide range of tourism clients. The Port of Portland and Travel Oregon count as more locally...
View Article10Pearls Acquires Creative Social Media Agency Likeable
Washington, D.C. technology company 10Pearls has acquired creative social media agency Likeable, marking the latest in a trend of tech and consulting firms buying creative shops for a more integrated...
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